Introduction to Programmatic Advertising eBook Dominik Kosorin
Download As PDF : Introduction to Programmatic Advertising eBook Dominik Kosorin 
***** New book "Data in Digital Advertising" now also available! *****
Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.
This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference.
Here's a quick overview
Chapter one outlines the basic technologies enabling programmatic advertising – such as cookies, pixels, banner ads, or ad exchanges.
Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.
Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.
Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.
Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.
Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, viewability, attribution, ad blocking, or privacy.
Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.
Introduction to Programmatic Advertising eBook Dominik Kosorin
This is an absolutely fantastic introduction to the insanely confusing world of programmatic and real time bidding. I think you get more out of this book if you read it along with "Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumer" by Mike Smith. Smith covers the history and evolution of programmatic and RTB and this book dives into more of the nitty gritty detail of programmatic advertising.Product details
|
Tags : Amazon.com: Introduction to Programmatic Advertising eBook: Dominik Kosorin: Kindle Store,ebook,Dominik Kosorin,Introduction to Programmatic Advertising,Dominik Kosorin,Business & Economics E-Commerce Internet Marketing,Business & Economics Marketing General
People also read other books :
- La tía Tula [Aunt Tula] (Audible Audio Edition) Miguel De Unamuno, Jesús Rois Frey, Audiomol Books
- Yakuza Territory The Suprahuman Secret #3 edition by Milo James Fowler Mystery Thriller Suspense eBooks
- Teardrop Lane An Eternity Springs Novel Emily March 9780345542328 Books
- Justice League of America Team History eBook James Robinson, Andy Kubert, Mark Bagley
- The Lycan Job (The Undercity Chronicles of Babylonia Jones, P.I. Book 2) eBook A.M. Griffin
Introduction to Programmatic Advertising eBook Dominik Kosorin Reviews
Liked the overall explanation about how all tech involved work together and it was really well explained for the general audience. Some missing marketing principles could be more explored.
This book expertly explains the basics of programmatic advertising. It is the first time I see someone explain everything so clearly and logically. I've tried to find out certain things on YouTube and Google for months, often ending up more confused than before, and was baffled to find all the answers in this easy to read book. Great job!
Sort of takes a window shopping approach to key terms and industry trends while not providing a ton of depth or insight.
Great overview and clearly explained. If you need a peak into the world of "programmatic advertising" this is a great start.
This book gives a comprehensive yet accessible overview of exactly how programmatic advertising works and it's implications and applications in a marketing and business context. I have made this standard reading for everyone at my company (a marketing data science company) from the sales team to the tech team. I was particularly impressed as it covers the entire landscape in a short amount of time without 'dumbing down' the content as many business books often do. In short if you work in or are in anyway associated with marketing/advertising/digital you should read this book.
Have been looking everywhere for a good explanation of everything that is happening in programmatic. Not only did the author explain everything that's happening with this complicated topic in a simple and easy to understand manner, he did it in less than 150 pages! Highly recommend for anyone that wants actionable advice and a better understanding of the programatic landscape.
I found this book while actively searching for a primer on the topic of Programmatic Advertising. I read all of the previous reviews and took serious note of the comments critical of some apparent editorial lapses; admittedly, I did run across a handful. However, I had no trouble in putting them into context and moving ahead. I am glad that I gave more weight to the positive reviews!
Mr. Kosorin has deployed a well-organized, balanced, and fairly complete book. It is properly entitled with the word "Introduction", which is exactly what I was looking for. This is an easy book to read. It touches on high level technical topics when relevant but does not require in-depth technical knowledge on the part of the reader. It is well-stocked with easily exploitable references to organizations, initiatives, and more in-depth sources of information.
I highly recommend this book to anybody looking for a solid, high-level orientation to Programmatic Advertising.
This is an absolutely fantastic introduction to the insanely confusing world of programmatic and real time bidding. I think you get more out of this book if you read it along with "Targeted How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumer" by Mike Smith. Smith covers the history and evolution of programmatic and RTB and this book dives into more of the nitty gritty detail of programmatic advertising.
0 Response to "[EMC]⇒ [PDF] Free Introduction to Programmatic Advertising eBook Dominik Kosorin"
Post a Comment